Copy And Content Marketing, Social Media Management For Sports Med Site
SportsMedInfo.net is a website dedicated to offering sports medicine related information to visitors. The site specializes in product reviews of exercise products and gear, offers articles from current clinical professionals such as doctors and certified trainers on a wide range of health issues. I contributed copy and posts to the site’s blog, the focus of which was site and industry related news. Posts were optimized for search (SEO) and in some cases were used to promote affiliates of the site such as the Theratape and KT Tape brands. I was also in charge of assisting in the management of the site’s social media channels (Facebook and Twitter), namely driving engagement through tweets, retweets, comments, and posts as well as targeted following of key users.