As part of my responsibilities as the Senior Copywriter for comparenow.com, I was tasked with writing a script for a video that would explain to the website’s visitors what comparenow.com is, what it does, and how the site works. The video would later be edited into shorter spots for advertising purposes.
Video Script Tone and Style
Comparenow.com’s brand voice is professional, yet friendly. It aims to be informative without being dry and boring. Much like a likeable neighbor – who maybe also happens to be an insurance salesman (but never shows up to a BBQ without a bucket of margarita mix). This video plays a crucial role in introducing new visitors to how this website operates.
Comparenow.com Video Script Versions
I wrote a script that was longer than usual which we then edited to make shorter, more impactful versions for use in other channels. Those videos are not currently hosted here (in an effort to keep page load time to a minimum). Below, you’ll find the long form version of the script. From this we cut a one-minute video and an even shorter 30-second video – all from the same script.