Designline Home Transformations Website Copy and Rack Card
A high-end home remodeling business needed better organization and improved copy on their website. Their portfolio showed only pictures originally, which means they had no information about the contents of each portfolio folder and no call to action.
A Quick Fix
I came up with the idea of re-organizing the portfolio in a way that made a little more sense and added copy that essentially turned each tab of their portfolio into a landing page. This way, instead of keywording the entire website for all of their potential keywords, I broke it up into specific pages. Now searches for baths lead to the baths “landing page”, kitchen searches go to the “kitchens” page, etc. Each landing page has a call to action and internal links to other important pages on the site such as the Contact Us page.
Making Do With What You’ve Got
Designline didn’t want a full website redesign if they could avoid it. However, the existing site gave them limited space with which to work. By removing an image banner near the top and making the changes listed above, the site became easier to navigate and more effective from an SEO standpoint. By changing the layout of the four pages within their “Portfolio” tab, they could get the changes they wanted without having to redesign an entire website.
Rack Card Copy
This simple, two-sided rack card was designed to accompany an off-site showroom in a popular shopping center. The copy needed to reflect the business’ key offerings and do the some selling since the booth was to be unmanned. View the document here: designlinerack_proof.