Marketing Blog Posts For Impression Marketing
As a freelance copywriter for Impression Marketing, part of what I do is provide them with blog posts for their website. These blog posts range in topics from marketing and advertising to digital media, company news, and more. The posts are optimized for search with keywords relating to the overall website and tags relevant to the individual post. Some blog topics are determined by monthly PPC results to bolster site SEO, but not all. The goal was to create engaging, interesting content that would be read by target audience (namely business owners) and peers (other marketing and ad professionals) alike, while showing off the company’s expertise in various areas of marketing.