AudienceBloom is a Seattle based company that helps businesses improve their SEO as well as their digital presence (PR) by publishing search optimized articles on high authority websites. They offer a wide variety of content-oriented services, but I was contracted to assist them with the editing of their link building and brand mention articles.They are one of a very few content generation agencies that take the right approach to SEO and link building and so I was very pleased to have the opportunity to work closely with them.
Editing for SEO , Content, and Link Quality
While I did keep an eye out for spelling and grammatical errors (which were rare), my job was primarily to ensure that the links provided in the articles were “natural”. By natural links, I mean that the link provided in the article served as a citation and fit contextually into the article without seeming like a non sequitur link to a random page. To do this, links provided in an article needed to direct the reader either to a brand or individual’s homepage (for the purposes of clarification / verification of their identity), or to another article that offered deeper insight into a topic that was related to the one being discussed.
High Visibility Articles Require Extra Attention to Detail
AudienceBloom puts a lot of work into making sure that the content they create is useful, relevant, and well written. They aren’t a content mill. They aren’t a shady link-building operation based in parts unknown. Their articles appear on well respected websites in numerous content areas ranging from SEO topics over at Search Engine Journal and Search Engine Watch to more general marketing advice on the Forbes website. Because these are big-time sites with editorial criteria that must be met prior to publishing, I not only needed to optimize the articles and verify the context of links, but I had to do so within the parameters of the target publisher’s editorial guidelines.
Organization and Documentation
AudienceBloom utilized spreadsheets in Google Docs to track the progress of individual articles. After verifying that a piece met editorial guidelines and was ready for publishing, I’d simply change its status in the spreadsheet to push it through the rest of the publishing process. This kept things simple and moving along at a steady pace.