It’s wonderful when an organization dedicated to helping those in need begins to gain steam. Unfortunately, that typically comes with some growing pains. The ability to scale an organization’s marketing efforts can be a very difficult challenge. Fortunately, I’ve done this several times before and I was excited to make the transition an easy one […]
I see this question popping up all over the place. “What is a content writer?” The question itself is begged when one reads the job description for a content writer (or web content writer as some places prefer to call them). It’s not hard to explain at all–and yet, judging from the job descriptions out […]
One of my first jobs while working at comparenow.com was to write UI copy for their auto insurance quoting engine. I also provided copy for help text and error text. UX/UI Copy If you go through the process on the current version of the website, comparenow.com’s user experience is a little flat. It’s still a […]
Like any good writer, I try to be prolific. As someone who started out blogging, I know that being prolific makes a huge impact in a variety of ways and in general, it’s always good to be seen–particularly in association with content that readers enjoy. Sharing Content Across the Web I’ve contributed content to more […]
Though my title was Sr. Copywriter, I was largely responsible for content strategy and content writing while working for comparenow.com. Here’s an overview of what I did in that capacity.