One of my first jobs while working at comparenow.com was to write UI copy for their auto insurance quoting engine. I also provided copy for help text and error text. UX/UI Copy If you go through the process on the current version of the website, comparenow.com’s user experience is a little flat. It’s still a […]
Like any good writer, I try to be prolific. As someone who started out blogging, I know that being prolific makes a huge impact in a variety of ways and in general, it’s always good to be seen–particularly in association with content that readers enjoy. Sharing Content Across the Web I’ve contributed content to more […]
Though my title was Sr. Copywriter, I was largely responsible for content strategy and content writing while working for comparenow.com. Here’s an overview of what I did in that capacity.
While working for comparenow.com, I was tasked with taking our “How It Works” video, which introduced consumers to the service we provided, and converting it into a direct response style television ad. While I’d have preferred to write a creative ad, I was confident that I could easily accomplish the task and that I could […]
As an SEO and web marketer, I learn best by doing. I’ve worked a lot on websites for brick and mortar locations, products, e-commerce, and a host of other common business websites. What I haven’t done a lot of is work on websites that aren’t actually selling a product. So I decided to invest in […]