Guidelines for Writing Professional Bios
A good professional bio is a sharp and succinct way of telling the world who you are. It relays important information about you and allows you to shape others perception of you from reading this short, simple, and (ideally) effective bit of copy. While you’re more likely to get the best results by using a professional copywriter or technical writer (think business writing or resume writing). You can find basic tips on writing a professional bio from a number of different places on the web, but if you are writing for your website or online profiles, you’re going to need to make some adjustments.
Professional Bios for Online Use
Traditionally, a professional bio is written like a story version of your resume. That won’t do online. Aside from the fact that most social media site profiles won’t give you enough space for that much copy, users on your website won’t take the time to read a professional bio that is more than 200 words in length. If you plan on creating a professional bio for online use, then you have to keep it short and sweet.
Key Items to Include in Professional Bios
If you’re posting your professional bio online, here’s a short list of items to include to help you keep it short, relevant, and informative.
- Your Name
- Your Company (if used somewhere other than your company website)
- Your Current Title
- Last two positions relevant to current position, or a sentence explaining that you have X years of experience in Y industry, followed by two to three accomplishments in your field (depending on length — Remember: keep it short!)
- A Professional Photo of Yourself
Your Professional Bio on Social Media Sites
In most cases, social media sites will prompt you for information with a variety of fields. Still, there’s room there for you to take advantage of what little freedom they allow. When posting your professional bio on social networking sites, be sure to include a link to your business’ website. There’s usually some space in the body of your profile or in your About Me section. For the sites that do give you a little room to ramble, don’t give in to the temptation. Short and sweet will serve you well.
Do More with your Online Bio
A well-written online bio can be implemented in a number of ways to achieve several different goals. You can promote your business, find a new job, or make yourself available for professional networking. It’s all about making yourself easy to find and then promoting the aspects of yourself that you think are valuable to others.