Get More From Your Marketing Budget
Not everyone has a large marketing budget these days. In fact, many small businesses these days try to get by the best they can without an actual marketing budget. However, in these uncertain economic times, it is imperative to set money aside for promotion of one’s business in order to keep that business growing. Here’s a couple of clever, simple, and affordable marketing tactics to help keep small to medium-sized businesses in the game.
Craigslist – It’s not just for junk sales and handymen.
Actually, Craigslist can be a real goldmine for smaller companies and solo contractors. It’s where your target audience is doing business and you should be where they can find you. Don’t get lost in the shuffle though. Craigslist is a busy place and due to the formatting of the entire website, posts tend to blend together. When writing your post, you need to be focused on crafting a brief but informative ad that tells viewers who you are, what you do, where you are located, and how they can get in touch with you. Equally important is a visual. If you sell physical goods or if you have a physical location, include well-lit, high quality pictures. If neither of these apply, consider posting your logo. Either way, you’ll need to include a link to your website as well. Another important thing to remember is your keywords. Be sure to include keywords that your customers would use to search for things you provide. That way, when your potential clients search Craigslist for something you sell, they’ll find you.
Good, Old-Fashioned Marketing Collateral
Sometimes its as simple as updating a brochure or creating a rack card. If you already have marketing collateral, maybe it’s time to have a pro look it over and see if it can be updated or improved. Sometimes a simple change can make a big difference.
Whether it’s a classified ad in your local paper or an online directory listing, business listings and classifieds are a great way of promoting your business. Obviously, certain types of businesses will find more success with this than others, but it’s a great and affordable (often free) option for marketing your business. Remember to include as much info about your business in your listing or posts as possible.
Get A Little Help
Not everyone is savvy enough to handle these items on their own and others may just prefer that someone with a little more experience than themselves handle the task. If you’d like help promoting your business or would like to learn about other what other affordable marketing options are available to you, feel free to contact us and get started promoting your business.