Realtors can get more leads using affordable digital marketing
Where do most potential home-buyers start when they decide they are ready to look for a new home? The internet. A simple internet search will show them what homes are available in their area. Typically, many younger home buyers won’t contact an agent until they have found one or more homes that interest them. This is where realtors are missing the boat. A real estate agent could secure a potential home buyer’s business before the buyer reaches this step in the process simply by investing in affordable digital marketing.
The Early Bird
While being the first to work with a home buyer doesn’t ensure that they will buy through you, it does greatly increase your odds. Knowing who is looking for what can put you in a position to make first contact. That, combined with exemplary customer service and attention to detail will almost certainly ensure that you help your buyer find what they are looking for and in turn, that they will buy through you. But how do you do that?
Digital Marketing for Real Estate Agents
Social media, pay-per-click ads, and search engine optimization of your own website can help significantly. Performing a search on social media sites for targeted keywords can reveal who is talking about the subjects you’ve searched for. Knowing which social media sites to use can save you valuable time and increase your marketing productivity. While you will need to separate the wheat from the chaff, you’re still highly likely to find what you are looking for: solid leads. Pay-per-click will direct prospective clients who know what they want or know that they need a realtor (depending on how you word your ads) straight to your site. Search engine optimization of your website will serve the same purpose. The best part of these digital marketing strategies is that they tend to be inexpensive and, with the exception of pay-per-click, are all a one-time investment.
Locate Your Leads Now
To learn more about using digital marketing to find sales leads, have any of your digital marketing questions answered, or to get information on pricing and other services, feel free to contact me any time.