Search Giant Google Makes Critical Changes
Social and Search both largely effected
Today Google rolled out the newly redesigned G+ profile page. It’s sleek, better organized, and easier to look at, but for some people that isn’t enough. It’s obvious that Google has taken cues from its number one competitor, Facebook, but the search engine gone social has managed to keep enough of its own personality on the page to stand out.
You Can’t Please Everyone
Not everyone was content with the changes Google made to the G+ social network. The most common complaint was that there was too much “whitespace”. The term is actually trending on G+. There are memes already. It’s apparently a big deal. The reason there is so much white space is because unlike Facebook, Google Plus has chosen not to fill it with ads or useless information, which keeps the page clean and clear.
There were also changes made to GChat. The feature got a small makeover itself, which mostly featured a change in appearance and some rearranging of buttons.
Google likes to make changes to their search algorithm that inevitably sends SEO, SEM, and internet marketers running to scan through accounts to see what changes need to be made. This time, it was an announcement (originally mentioned in March) that over-SEO’d websites could be hurt by their backlinks.
Google is targeting those suspicious (and really, not very useful) blog networks. The kind that offer very generic information with specific keywords that make the blog itself rank well, and then backlink to real websites to improve their search rating. This is catastrophic news for the owners of those networks who were selling these “quality” backlinks. It effectively puts them out of business.
This is why I’ve always been a proponent of becoming a content authority. If your site is home to excellent information that readers find value in, then you’ll get all the traffic you deserve. Affiliate marketing and link-sharing with members of your professional or geographic community will give you the quality backlinks you need and you’ll likely never have to go running to make changes when Google rolls out yet another set of changes to their algorithm.