I’m Joshua Squires, an SEO, copywriter, and content strategist based in Richmond, VA. I’ve spent the last eight years writing everything from marketing and website copy to scripts, banner ads, print ads and blog posts. My SEO services include analysis, repair, and strategy. I have worked closely with a number of local digital and marketing agencies on a freelance basis, as well as a number of national and international brands.
An Experienced Copywriter, SEO, and Content Strategist
I began my copywriting career working on email marketing campaigns for a local publishing firm’s in-house marketing department. While working my way through college in kitchens and offices, I continually took on more and more copywriting jobs, slowly building a respectable portfolio. I have worked with clients in a number of major industries including travel, retail, sports, medical, legal, and finance; as well as with a handful of agencies all over of the US. I’ve sold creative (both strategies and deliverables) to top brands such as Logitech and Pernod Ricard in addition to working directly for large brands like Capital One. Though I’m proud of my work with larger companies and brands, my strength has always been helping small businesses and start-ups establish themselves and better compete in a crowded marketplace.
A Different Kind of Copywriter
Unlike many of the professional copywriters, I didn’t pursue a degree in marketing. My degree focus was in English Literature. My training required a focus on writing with an emphasis on comprehension and analysis, as well as the ability to craft convincing voices and characters while keeping my writing concise and poignant. Along with my deep understanding of internet culture , technology, and best practices for the web, this has helped reduce ramp up more quickly on new projects and improved results for my clients.
I’ve been extremely fortunate to have had a great breadth and depth to my copywriting experience. Some areas in which I’ve worked intensively:
- Customer Service
- Finance (Budgeting, Insurance, Etc.)
- UX/UI copywriting (instructional text, help text, navigation text)
- SEO content writing
- Technology writing (explaining technology to consumers)
- Email Marketing Copy
- Social Media Copy
- Brand Journalism
- Content Strategy
- Content Management
- Website Architecture
- Linking Strategy
You can learn more about my experience, as well as view recommendations from clients and colleagues, by visiting my LinkedIn page.
A Different Kind of SEO Expertise
Language and communication is my greatest strength– and it’s not limited to humans. I have a clear understanding of what Google and other popular search engines are trying to achieve and how they’re trying to achieve it. Time has proven my strategies successful– I’ve never had a client hurt by a Google penalty. I’ve been able to take brand new sites and get them to rank against industry giants. I’m skilled in both writing copy and content for search engins (as well as humans) and creating architecturally sound websites that employ both best practices and forward-thinking strategies.
More importantly, I understand how SEO works across an organization. This means I account for all of the other disciplines and job roles that SEO touches. I’m process oriented and I make the work of deploying an SEO strategy much more simple by knowing when and where to step in, as well as when to get out of the way.
I speak both marketer and developer and in the past have been a valuable liason between the two departments, helping to ensure that work gets done in a timely fashion while also meeting the requirements of all parties involved. SEO is broad discipline that affects and is affected by all levels of a business. I don’t just write optimized blog posts. I provide fully-supported SEO solutions.