I’m Joshua Squires, an SEO, copywriter, and content strategist based in Seattle, WA. I’ve spent the last ten years working as a freelancer and as a full-time employee at Agencies and Enterprises. Today, I’m building the SEO department at Tableau Software and working closely with Pixelstrike Creative (a boutique agency in Richmond, VA) and Precocity, a customer experience consultancy based in Plano, TX on a variety of web-based projects.
An Experienced Copywriter, SEO, and Content Strategist
I began my copywriting career working on email marketing campaigns for a publishing firm’s in-house marketing department. While working my way through college in kitchens and offices, I continually took on more and more copywriting jobs, slowly building a respectable portfolio. I have worked with clients in a number of major industries including travel, retail, sports, medical, legal, and finance; as well as with a handful of agencies all over of the US. I’ve sold creative (both strategies and deliverables) to top brands such as Logitech and Pernod Ricard in addition to working directly for large brands like Capital One.
As a Copywriter
I’ve been extremely fortunate to have had a great breadth and depth to my copywriting experience. Some areas in which I’ve worked intensively:
- UX/UI copywriting (instructional text, help text, navigation text)
- SEO content writing
- Technology writing (explaining technology to consumers)
- Technical writing (process documentation)
- Email Marketing Copy
- Brand Journalism
- Blogging: Writing and Strategy
You can learn more about my experience, as well as view recommendations from clients and colleagues, by visiting my LinkedIn page.
As an Search Engine Optimizer
For me, SEO was an enhancement of my ability to get activated traffic to a website. What started with simply writing intuitive and intriguing copy developed into a robust technical understanding of the underpinnings of how websites, content, and other technologies work in concert with one another. I’ve used that knowledge to help deliver basic and advanced search results features, suppress old, inaccurate, or otherwise misleading content, and to help brands insert themselves into conversations to which they were not previously a party.
I could talk a lot about technical SEO, on-page optimization, and linking strategies (seriously, I sometimes ramble about it); if that’s an interest of yours and you don’t mind my rambling, check out my blog.
A Different Kind of SEO Expertise
Language and communication is my greatest strength. I have a clear understanding of what Google and other popular search engines are trying to achieve and how they’re trying to achieve it. Time has proven my strategies successful– I’ve never had a client hurt by a Google penalty. I’ve been able to take brand new sites and get them to rank against industry giants. I’m skilled in both writing for search engines as well as humans, and helping build architecturally sound websites that employ both best practices and forward-thinking strategies.
More importantly, I understand how SEO works across an organization. This means I account for all of the other disciplines and job roles that SEO touches. I’m process oriented and I make the work of deploying an SEO strategy much more simple by knowing when and where to step in, as well as when to get out of the way.
I speak both marketer and developer. In the past I’ve been a valuable liaison between the two departments, helping to ensure that work gets done in a timely fashion while also meeting the requirements of all parties involved. SEO is a broad discipline that affects and is affected by all levels of a business and maintaining communication across business structures is key to long-term success.