African School for Excellence: Website Rewrite

ASE website rewrite homepage

It’s wonderful when an organization dedicated to helping those in need begins to gain steam. Unfortunately, that typically comes with some growing pains. The ability to scale an organization’s marketing efforts can be a very difficult challenge. Fortunately, I’ve done this several times before and I was excited to make the transition an easy one […]

Linkedin Influencers: How to Post on Linkedin

How to write a LinkedIn Influencers post

You may have noticed that in the “news” section of your LinkedIn feed you are seeing more and more posts by LinkedIn Influencers. These are typically people with large LinkedIn networks who are in some way an authority in a certain industry. As LinkedIn continues to beta test the LinkedIn Influencers blogging program, more and […]

Is Your Content Punk Enough?

punk rock content

Punk is one of those genres that constantly refuses to be easily defined. Its sound changes from one decade to another. The best explanation of punk rock that I ever heard was credited to Billy Joe Armstrong of the band Green Day and it comes in the form of this tasty little anecdote: “A guy […]

Searching for a Good Restaurant Website

schema data menu example SERPs

I love to eat out. I mean, I love to cook, but I also enjoy to eat food that I lack the experience or skills to make for myself. As someone who has made dining out a pastime, I regularly encounter a puzzling conundrum. One that, in an age of hyper-advanced search engines, semantic search, […]