Linkedin Influencers: How to Post on Linkedin

How to write a LinkedIn Influencers post

You may have noticed that in the “news” section of your LinkedIn feed you are seeing more and more posts by LinkedIn Influencers. These are typically people with large LinkedIn networks who are in some way an authority in a certain industry. As LinkedIn continues to beta test the LinkedIn Influencers blogging program, more and […]

Is Your Content Punk Enough?

punk rock content

Punk is one of those genres that constantly refuses to be easily defined. Its sound changes from one decade to another. The best explanation of punk rock that I ever heard was credited to Billy Joe Armstrong of the band Green Day and it comes in the form of this tasty little anecdote: “A guy […]

Searching for a Good Restaurant Website

schema data menu example SERPs

I love to eat out. I mean, I love to cook, but I also enjoy to eat food that I lack the experience or skills to make for myself. As someone who has made dining out a pastime, I regularly encounter a puzzling conundrum. One that, in an age of hyper-advanced search engines, semantic search, […]

Breaking the Rules of Brand Voice in Content Marketing

boring brand voice

Have you ever had a project, product, or client that aimed to “appeal to everyone”? What kind of success did you have? What was your approach? You probably went through all of the marketing basics. New ad creative, emotional appeals, someone probably talked about content marketing, blogging, and social media… did you get the results […]